Shades of Divine is a unique business born out of the love of God and the need to inspire, encourage and motivate people of all walks of life. We sell quality clothing and accessories that are Christian and Faith inspired. Behind every item we sell, there is a message attached to it. At Shades of Divine, our purpose is not just about selling, but more about the messages. These messages are meant to encourage and strengthen the faith of those who wear them as well as people who see the messages.Our merchandise is made of quality materials, come with great designs and is highly affordable. Not only do we believe in making sure that our products are reasonably priced, we also believe in giving back. We will contribute a portion of all sales towards various charities, communities and people in need. Therefore, as a customer, your purchase contributes to a person in need with the charities we support.
Our merchandise is made of quality materials, come with great designs and is highly affordable. Not only do we believe in making sure that our products are reasonably priced, we also believe in giving back. We will contribute a portion of all sales towards various charities, communities and people in need. Therefore, as a customer, your purchase contributes to a person in need with the charities we support.
"FOR THIS VERY PURPOSE I RAISED YOU UP, TO DEMONSTRATE MY POWER IN YOU, AND THAT MY NAME MIGHT BE PROCLAIMED THROUGHOUT THE WHOLE EARTH." – Romans 9:17
Shades of Divine was founded by Billie Ortega. It was created from a Faith inspired call to purpose.
In early 2016, I, Billie Ortega, had an overwhelming divine feeling that my purpose in life going forward was to share God’s Word and messages of Inspiration and Encouragement to as many people as possible. I was in awe of this as to why I would be chosen but I knew it wasn't for me to question.
At the time, I was in a very demanding corporate job with not much time to focus on home, family (which I have a large one) work and this new call to action. As I brainstormed ways to do this, it became clear that one of the best ways was to place messages where people could easily see them and those that believed and lived them could be outward with the messages that they wore. I’ve always loved Inspirational and Christian apparel and accessories and saw the impact these messages could have. But generally, the cost for these items was always pretty high. I wanted to be able have a shopping experience where the quality was high, but pricing was reasonable so that people from across the globe and all walks of life could benefit from our messages.
The other as important part was to be able to give back. Taking a portion of all sales and give to communities and people in need and programs that help those that just need a “hand up”. I have been blessed and wanted to share those blessings back but on a much wider scale which would have a much bigger impact as well.
Lo and behold, in late 2016, I was given the opportunity for an early retirement during a significant downsizing. It did not take much for me to think about my decision to go. I knew this opportunity came to me for a reason. Here was God’s next step in the plan he had for me. So after almost 40 years in a corporate career, I took a leap of faith and retired.
I gave myself some time to think about next steps of how I was going to move forward with this call to action and with the holiday’s I knew I wouldn’t have much time until early 2017. Post-holiday, I started planning my store, and I was excited to set it up.
One of the first challenges was the theme and brand name. It had to encompass a reflection of Christ but invite people wherever they were in their walk of faith to enjoy our products and messages. Then it occurred to me, my granddaughter (now grown) had always had a social media tag that included the word "Divine" ever since she was a little girl and I thought that might be it. So, I looked it up and the definition of Divine; “Of, from, or like God or a god".
That was it! That was really my message. The messages were going to reflect "like God" in whatever perspective it means to each person. To be kind, love others, give to others, care for our earth and communities. However, I needed something more with Divine. My reach needed to be wider, to include people of where ever they were in their journey with Christ. I searched for words that would define this breadth of people. Thus, "Shades of Divine" was born. I felt this really encompassed what the company was meant to be. A store sharing messages of Faith, Love, Hope, Inspirational and Encouraging messages across the globe.
Since the inception of our name and brand we have begun setting up our store in various aspects and have launched our first set of products. We are working on obtaining our merchandise and creating our messages. As of this writing (Jan 2018) we are not fully there yet but well on our way. I'm not sure if this is the only way I will be fulfilling my call to action yet, there may be other paths that I follow but this is my starting place.
At Shades of Divine, our products represent our beliefs and each design is vetted to ensure we are keeping with those beliefs. We are excited to be now bringing our messages to life. Bringing them to customers who are willing to put on his/her fashion item confidently and share these messages with the world around them. To customers who are motivated and inspired to do things that will be benefiting to God and others. And to customers whom through each of their purchases allow us to give back in a big way.
I want to thank each and every one of our customers current and future for your contribution to make our world a better place.
Billie Ortega, Shades of Divine